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Required Materials
School of Rock: Filling a gap in music education and growing via franchising
Barringer, B. R., & Ireland, R. D. (2019). Entrepreneurship: Successfully launching new ventures (6th ed.). Pearson Canada Inc. pp. 542
Objectives
Evaluate the value of an existing franchise and assess if the investment is sound.
Evaluate the ongoing support a franchisee will receive and if it is adequate for the industry.
Research competition and alternatives to a franchise opportunity.
Description
School of Rock represents a franchise opportunity for children and young adults to continue with music education that may not be available as part of the curriculum in elementary and secondary schools. Students are asked to evaluate the pros and cons of this franchise from both a financial and business basis. In addition to evaluating the franchise, students are asked to compare similar franchises and compare the advantages and disadvantages of the School of Rock to launching an independent music education business.
Attachment:- Case study requirement.rar
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