Evaluate the pros and cons of market entry strategies

Assignment Help Business Management

Reference no: EM133672067

1. Market Entry

Evaluate the pros and cons of market entry strategies of exporting, foreign direct investment, and collaborative arrangements (such as joint ventures or licensing) as methods for SOLA to enter the BRICS nation. Which market entry strategy do you recommend for SOLA as the best option for their solar powered vehicles and why?

2. Marketing

Evaluate SOLA's product for the BRICS nation. Considering the vehicle features and price, will this product be a good fit in the BRICS country and why? Discuss if SOLA can be successful selling the American version of their vehicle (style, features, brand name) in the BRICS nation or will it need to be localized?

3. Managing the International Operation

Considering ethnocentric, polycentric, and geocentric staffing frameworks, which one will you recommend to SOLA for launching their high-tech vehicle in the new market and why? What advice do you have for selecting the right candidate to lead the operations?

4. Summary

Now that you have fully researched the BRICS nation, briefly summarize your findings and recommendations for SOLA. Note: include information from your previous submissions.

Reference no: EM133672067

Questions Cloud

Abusive partners may be extremely jealous and possessive : Abusive partners may be extremely jealous and possessive, leading them to monitor their partner's activities and who they spend time with

Calculate the percentage change in productivity : Find the sales force productivity in $ per hour for each year and then calculate the percentage change in productivity.

Aldi operates under broad cost leadership strategy : ALDI operates under a broad cost leadership strategy. Which of the following is NOT a disadvantage of ALDI's cost leadership strategy?

Integrate course materials to develop analysis : Integrate course materials (lectures, texts) to develop an analysis of what occurred in each segment of the negotiation between Jack and Sherry

Evaluate the pros and cons of market entry strategies : Evaluate the pros and cons of market entry strategies of exporting, foreign direct investment, and collaborative arrangements

Still faced with fierce competition : After years of growing your business in the fast-food industry, you are still faced with fierce competition.

Legislative responsibilities is to review legislation : One of the legislative responsibilities is to review legislation already passed; this is called

Determine the feasibility of collecting data : Determine the feasibility of collecting data from each of the sources listed above?

Enforcing acceptable use policies : Enforcing Acceptable Use Policies (AUPs) in a business environment requires interactive users attempting to log on to be presented with legal disclaimer through

User Account

All Pages