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Evaluate the pros and cons of each alternative

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Question - You are the international manager of a U.S. business that has just developed a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design for this computer. Your CEO has asked you to formulate a recommendation for how to expand in Western Europe. Your options are:

  • to export from the United States
  • to license a European firm to manufacture and market the computer in Europe
  • to set up a wholly owned subsidiary in Europe.

Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.

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This work is done in Microsoft word document is about the international manager of a U.S. business that has just developed a revolutionary new personal computer.This document was prepared in the MS word is all about how to distinguish the questions and answers with the relevance to it.

Reference no: EM132372258

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