Evaluate the profitability of different segments

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1. A small-business owner is trying to evaluate the profitability of different segments. What are the key factors you would recommend she consider? Over what period of time would you recommend she evaluate?

2. Think about the various hotel brands that you know (e.g., Marriott, Holiday Inn, Super 8). How do those various brands position themselves in the market?

Reference no: EM131283388

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