Reference no: EM131042436
Assignment 1
Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing.
Then, review the direction and focus of REI from the Fickes article. After completing your analysis and comparison, how does REI compare with the competitors you have reviewed? Submit your review comments in the assignment area.
Assignment 2
Submit your analysis of the first P (product) for your chosen company's product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.
In your analysis, you should evaluate your competitors' product strategies. Do they have the right branding in place for the product. Does the product have a customer? Cite any resources you use.
|
Significant difference between men and women
: Sample statistics were calculated and a hypothesis test carried out. The p-value was found to be 0.04. At the 5% level of significance, which of the following statements is most appropriate?
|
|
Indirect exchange rate of the euro
: Go to the section on currencies within the website. First, identify the direct exchange rates of foreign currencies from the U.S. perspective. Then, identify the indirect exchange rates. What is the direct exchange rate of the euro?
|
|
Euros are equal to one japanese yen
: Click on the euro in the first column in order to generate a historical trend of the direct exchange rate of the euro. Click on 5y to review the euro's exchange rate over the last 5 years. Briefly explain this trend (whether it is mostly upward or..
|
|
Why is a standards policy preferred to tariffs
: Is the effect on the price of toys the same or different? Why is a standards policy preferred to tariffs?
|
|
Evaluate the product offerings at rei
: Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, ..
|
|
Calculate the probability of flipping
: (A) Calculate the probability of flipping 5 straight heads. (B) Calculate the expected value of the wager. Hint: Use results from (A) and
|
|
Who does protectionism protect
: Who does protectionism protect? What does it protect them from?
|
|
Calculate benchmarks return on equity for 2007
: Calculate Benchmarks return on equity for 2007 as reported and calculate the breakeven points using both machines and Which alternative is superior on financial grounds?
|
|
Which internal -external environments influence hrm practice
: Across Australia and globally, the nature and practice of Human Resource Management (HRM) is in a constant state of evolution as organisational forms, management standards, labour markets and whole economies shift, adapt and change. These changes ..
|