Reference no: EM133810342 , Length: word count:3000

Introduction

You are going to look at a number of factors in considering and creating a global marketing plan.

Activity Instructions: Global Marketing Plan

Choose a product to market outside of the US. Choose a country outside the US where you would like to market the product. Include the following in your marketing plan if it is applicable. As noted on the outline it is possible that not all the issues listed there apply to your plan.
International Marketing Plan Outline Get Help Now!

I. Introduction - Introduce the product to be marketed in your country and briefly explain your rationale for choosing this product

II. Cultural Analysis - Thoroughly describe the country in which your product is to be marketed, selecting pieces of information that show how or why your product is suitable to the country's culture.
Include the following topics where applicable:
• Geographical Setting
o Location
o Climate
o Typography
o Country's relevant history and/or recent events
• Description of Political System
o Political Structure and Parties
o Stability of Government
• Population and Demographics
o Total Population Size
o Distribution of Population
• Economic Statistics and Descriptions
o Gross National Product (GNP)
o Total
o Rate of Growth in real GNP
o Personal Income Per Capita
• General Trade Restrictions and discussion of trade environment
o Tariffs, Quotas, License Fees, Import Taxes, etc.
o Memberships (WTO, Trade blocs, NATO, UN, etc.)
• Description of Religion and Its Impact on Daily Life
o Prominent religions
• Language
o Official languages
o Regional or secondary languages
III. Competitive Analysis - This section describes the competitive situation facing you in your focal country.
• Compare and contrast your product with competitors' products
• Competitive brands available in the market
• Market Conditions Faced
IV. Marketing Plan - Describe the target market(s) in which the product is to be sold: geographic region(s); demographics, lifestyles, etc.
• Your Product
o Brand Name-origin and significance
o Positioning Strategy
o Evaluate the product as an innovation as it is perceived by the intended market
o Discuss also major product problems and resistances based on the preceding evaluation
• Marketing Objectives
o Target market (specific description of the market)
o Expected market share or market penetration rate
• Your Product Strategy
o Product differentiators or competitive advantage
o Packaging
o Support Services
• Promotion Strategy
o Major message thrust
o Advertising-media mix, reach, costs
o Sales Promotion-forms, objectives, and costs
o Personal Selling
o Miscellaneous promotional methods
• Distribution Strategy
o Warehousing Needs
o Retailers-Type of retail stores, scale of operation (large or small), and retail markup
o Wholesalers-Type of wholesalers, scale of operation, and wholesale markups
o Import/Export Agents
• Your Pricing StrategyMethods of Payment (cash in advance, open account, consignment, sight/time/date draft, letter of credit, etc.)
o Handling Expenses
o Customs duties
o Import taxes
o Wholesale and Retail Markups
o Company's gross margin
o Retail price
• Government Participation
o Agencies that can help you
o Regulations you must follow
• Budgets and Profitability Analysis
o Marketing Budget
o Product Cost
o Distribution expense
• Selling expenses
o Advertising and promotion expenses
o Other Costs
Writing Requirements (APA format)
• 7-10 pages (approx. 300 words per page), not including title page or references page
• 1-inch margins
• Double spaced
• 12-point Times New Roman font
• Title page with topic and name of student
• References page (minimum of 3 outside resources)
• The assignment should be submitted here and as a Taskstream Assignment. Please see the Taskstream instructions.