Evaluate the plan effectiveness

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Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:

Explain the target market and the objective of the marketing campaign.

Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).

Evaluate the plan's effectiveness.

Recommend 2 additional marketing actions that would supplement the company's existing campaign.

Reference no: EM132683197

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