Evaluate the personal-care market according to five factor

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Reference no: EM132673410

Read the WSJ article on Halal personal-care products and discuss the factors that companies had to manage to succeed in this market.

Question 1: Where are the Middle Eastern markets at? Going? How does this impact the products available?

Question 2: Competitive - What alternatives did the Middle Eastern consumers have for personal-care products?

Question 3: Culture - What cultural factors had to be considered when marketing to Middle Eastern customers?

Phase 2 - Marketing Mix

Question 4: Evaluate the personal-care market according to the Five Factors.

Question 5: Which factor was most helpful to companies, and why? How did they take advantage of this to help them?

Question 6: Which factor was most difficult for companies, and why? How did they manage this challenge?

Question 7: Product - What adaptations did companies have to make to the products to make them accepted by Middle Eastern consumers?

Reference no: EM132673410

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