Reference no: EM132544580

Marketing Management Assignment Structure - Marketing Strategy Organization

For the organization of your choice please evaluate the organization's marketing strategy on the below guidelines. This should clearly reflect the marketing mix - product, place, price, promotion and packaging as discussed in the class. The learnings on Marketing Planning and Strategy in the class should be the emphasis of the assignment. Please note the organization should have linkage in the UAE - must be an existing organization or an organization that intends to be enter the UAE.

The suggested page count for each aspect is also provided to help you in preparing the assignment. 1. Executive Summary - summarizing points 2-8.

2. Current Situation Analysis of the Organization
2.1 Environmental Analysis - PESTLE
2.2 Competitor Analysis
2.3 Market and Customer Intelligence and Research

3. Current Marketing Strategies (4-5 pages)
3.1 Marketing Mix
3.2 Customer Demographics/Target Segments
3.3 Differentiation Strategies/Unique Selling Points

4. Future Plans (1-2 pages). Include company's vision, mission and goals here.

5. Conclusions and Recommendations - suggestions for change in current practices if any to make it more effective should be discussed. (1 page)

6. Appendix - Any other information you may provide.