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Assignment:
You need some further support on the question "For this second assignment you will specifically be focusing on step two: analysis of company. Here you are to further develop your discussion from assessment one. However, here you are expected to critically evaluate the organisation's current communication strategies in relation to their marketing objectives.
You will therefore need to refer to relevant marketing concepts, models and theories. This can either be from what we have already covered or others that you might have come across through your independent reading." the business is Apple inc but i need more suggestions on the marketing concepts, models and theories and it is to be critically analysed.
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