Evaluate the most effective advertising medium for company

Assignment Help Marketing Management

Reference no: EM13816630

Assignment: Promotional and Advertising Strategies

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.

Write a six to eight (6-8) page paper in which you:

1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.

2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.

3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.

4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.

6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Reference no: EM13816630

Questions Cloud

Have you ever acted and sung in a dramatic presentation : Have you ever acted and/or sung in a dramatic presentation? If so, depict for your classmates what it was like to be up on a stage performing material from a script.

Explain the differences between excel and access : Explain the differences between Excel and Access and the advantage of Access. Outline the purpose of data analysis, data transformation, and visualization.

Provide overview about role of trust in conflict management : Provide an explanation and overview about The Role of Trust in Conflict Management and The Role of Emotions in Conflict Management.

Neuroanatomy project : Neuroanatomy Project

Evaluate the most effective advertising medium for company : Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium

Possible outcomes and limitations of statistical test : What is an appropriate null hypothesis to compare the quality of the product manufactured in the overseas plants and the U.S. plants? Why? How would you choose an appropriate level of significance for your statistical test? What are the possible o..

Modifying the offering mix-positioning offerings : Marketing managers face a host of decisions when attempting to put together a product and service strategy. This includes modifying the offering mix, positioning offerings, and branding offerings.

Discuss the fears you have about aging : Discuss the fears you have about aging

Role of training in an organization development : Explain the role of training in an organization's development. Describe different employee development methods and their benefits. Analyze the relationship between employee development and organizational development.

User Account

All Pages