Evaluate the marketing strategies of both companies

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Reference no: EM133330797

Assignment:

Companies

- SME: Heck Food LTD

- MNC: Beyond Meat Sausage

Situational audit (PESTLE analysis) of both companies
Evaluate the role and effectiveness of government policies and agencies in encouraging or hindering the creation and survival of the business
Compare and analyse the existing growth and development strategies of both companies
Compare and evaluate the marketing strategies of both companies
Compare and critically evaluate the effectiveness of organisational leadership, culture and change management practices in both companies
Based on the analysis in the sections (above); identify, critically evaluate and discuss the key strategic problems, challenges, and opportunities your chosen SME will be facing during its journey of growth and becoming a large corporation.
Provide a set of strategic policy recommendations to the chosen SME, as to how the SME can exploit the opportunities & the challenges and achieve its strategic growth objectives.

Reference no: EM133330797

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