Evaluate the marketing channel options

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Assignment:

Assist with:

  • What are the potential pros and cons of Perry Ice Cream's direct sales distribution channel?
  • What are the potential pros and cons of collaborating/partnering with this national brand?
  • Evaluate the marketing channel options and describe the value channel members provide.
  • Assuming that Perry's leadership decides to carry the competitors' products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

Reference no: EM133233758

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