Evaluate the marketing activity of a chosen organisation

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Reference no: EM131650676 , Length: word count:1500

Assessment task: Reflections on Concept Applications

Purpose: To encourage and refine thinking around marketing's role in society and in organizations.

Assessment Criteria: The purpose of these tasks is to get you to relate the marketing concepts which you will learn in weeks 1 through 6 to your own experience and then to critically evaluate the marketing activity of a chosen organisation. The five weekly exercises should not be seen as separate from the final report, rather they should be seen as a cumulative experience to enable you to more effectively evaluate the marketing activities of your chosen organisation.

You are required to choose ONE of the following retail organisations as the subject of your report and each week you will relate the concept taught during that week's lecture & tutorial to a BRANDED product sold in that store. You can choose one from:

1. Coles

2. Woolworths

3. Aldi

4. Myer

5. David Jones

Each week you will need to visit the same retailer and select one branded product from the total range and write how, in your opinion, that brand demonstrates the marketing concept(s) taught that week For Example: In Coles you may select Arnott's Biscuits to demonstrate the concept of segmentation.

Each weekly reflection should be no more than 300 words and each reflection exercise must be clearly headed to show the concept being demonstrated. While you may need to cite references in this exercise, it is not anticipated that you will need to cite extensively.

Attachment:- Assignment File.rar

Reference no: EM131650676

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Reviews

len1650676

9/20/2017 5:01:29 AM

Australian student, total 1500 words. Need Assignment 3 only. Students are required to submit a hard copy of their papers at the beginning of the lecture and upload soft copies onto Moodle. Critical thinking and creativity - Student understands the depth and breadth of the subject matter exceptionally well and all related concepts. Quality suggests high level of personal reflection. Work is of exceptional quality.

len1650676

9/20/2017 5:01:23 AM

Independent research and citations - Cites 3 or more appropriate sources to effectively integrate and assimilate material. Structure of paper - Demonstrates growth and maturation of ideas. Reflections build on general knowledge-base and includes exceptional support of predictions and inferences. Grammar, mechanics & reference citation - Writes eloquently free of all grammar, spelling and sentence structure. Correct citations.

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