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Write a one page executive summary base on the following:
-The purpose of this report:is to evaluate the key strengths and weaknesses of Business A and provide a relevant strategic input so the firm can implement into their business.
-Key Finding: There are major player in the same industry as Business A such as Business B, C and D. Even if Business A have a unique business concept we also found that they have a few weaknesses related to their service environment, website, customer service and marketing communication strategy.
-For Business A to improve their service; Business A should consider the following recommendation such as; create a IMC campaign, offer reward and incentive and improving their website.
Instruction:
-No reference needed.
-Just have to further elaborate the above requirement
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