Reference no: EM133181534

Business in South Africa is booming. As startups spring up and multinational enterprises establish regional offices in the country, demand for talent is skyrocketing. Armada Human Capital is a leading recruitment serving provider.

Vivian Mimano, Founder of Armada Human Capital, explains: "Our mission is to connect talented applicants with the opportunities that best match their unique skills and personalities. We see that finding the right fit leads to satisfied and engaged employees, who are in turn more likely to go the extra mile for employers and their customers-a win-win situation for our clients and job hunters alike."

She continues: "South African's business environment is especially favourable to smaller players-in fact, around 85 percent of companies here are small and medium-sized businesses (SMBs) many of them start-ups. These companies often face challenges around identifying and attracting top talent, as they often find themselves vying with multinationals for the same pool of candidates."

Armada Human Capital recognized an opportunity to deliver strategic recruitment services targeted at SMBs. To lay the foundation for the service, the company built an online applicant tracking platform. "Finding job hunters can be a particular challenge in South Africa, because platforms such as LinkedIn tend to have fewer members than countries in North America and Europe," says Mimano. "We successfully launched an online applicant platform that attracts more than 30,000 hits from job hunters per month, putting us level with the job ad site of one of our major newspapers in terms of web traffic.

"With so many potential applicants, assessing candidates is vital to find the best matches for each job opportunity. We have long recognized the value of behavioural science approaches to employee assessments, and we have offered an online assessment service for many years. However, the time and cost of running these assessments meant many of our clients would only use them for their final few candidates-by which time they'd usually made up their minds about who the strongest applicants were.

"We realized our clients could be filtering out candidates during the shortlisting process who might have been even better fits for their organization than those they invited for final interviews. To enhance our strategic recruitment services, we looked for a cost-effective way to deliver deeper insights into large numbers of applicants during the shortlisting stage."

With IBM Kenexa Employee Assessments supporting its strategic recruitment service, Armada Human Capital is helping its clients gain insights into more candidates than ever, helping to shine the spotlight on applicants with the right skills and cultural fit earlier in the recruitment process

QUESTIONS:

To gain competitive advantage, the demand for human capital drives talent management. There are numerous factors that can affect Armada Human Capital strategic recruitment service in the future. Evaluate the internal and external components that may arise that could demand Armada Human Capital to alter their strategic recruitment service.