Reference no: EM133200417
Respond to each question. Remember to use the strategy tripod approach where appropriate.
1) Tesla Inc (Tesla) is an automotive and energy company. It designs, develops, manufactures, sells, and leases electric vehicles and energy generation and storage systems. The company produces and sells the Model Y, Model 3, Model X, Model S, Cybertruck, Tesla Semi, and Tesla Roadster vehicles globally.
Using Tesla as a case study:
a) Evaluate both the macro- and micro- environment in which Tesla operates using the appropriate analytical frameworks (15 marks)
b) Evaluate the industry or generic level strategy of Tesla along the product life cycle of the company using relevant terminologies, concepts, and product examples from this course.
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Internationalize to the world triad market
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Appropriate analytical frameworks
: Tesla Inc (Tesla) is an automotive and energy company. It designs, develops, manufactures, sells, and leases electric vehicles and energy generation and storage
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Research the industry future growth potential
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Evaluate the industry or generic level strategy
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Should channel images be consistent with brand images
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