Evaluate the implications of digital technology

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Reference no: EM132659299 , Length: Word count: 400

Question 1: Evaluate the implications of digital technology on buyer behaviour, marketing strategy and customer relationships.

Question 2: Assess various digital tools and technologies and identify the most appropriate tool(s) to support specific marketing objectives and strategies.

Question 3: Demonstrate an understanding of the theory and frameworks that inform the development of a digital strategy

Reference no: EM132659299

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