Reference no: EM133173138 , Length: word count:3500
Corporate Strategy
Level: H7
Coursework Brief:
COMPONENT 1
In this poster the student must provide evidence of the correct use of adequate and relevant analytic tools (ideally with the use of basic numeric skills AKA: any familiar quantitative perspective to rank/weight/score variables) and concepts form the module to determine the scope of their analysis to assess the current competitive profile of the firm (AKA: diagnostic). To do so, students could consider focusing on any of the following:
• Corporate competitive environment
• Organisation and organizational development and governance
• ‘Soft' issues and relationship to successful corporate strategy formulation
• The extent to which changes in the competitive complex and ambiguous environment provided TOTTO insights about how to manoeuvre in its competitive battleground.
Here the student MUST STATE THE SCOPE OF THE ANALYSIS!! (AKA: definition and description of the context/industry; and identification of competitors relevant to the firm).
The student should demonstrate that can Critically evaluate and apply concepts, tools and techniques of corporate strategic management; Critically analyse and evaluate the relationship between strategic objectives/intent and operational/resource planning in terms of successful corporate strategic assessment and decision making; and critically evaluate the impact of organisational culture, politics, stake-holder influence, social responsibility and ethical issues on corporate strategy assessment and corporate strategy formulation.
COMPONENT 2
In this report, studentscould adopt a number of different approaches but are advised to develop a critical argument in depth and detail; supported by analysis and strong use of evidence, with the adequate use of relevant analytic tools/methods (preferably supported by the use of numeric skills/ basic numeric literacy)to deliver a corporate strategic plan.
This report must comprehend the stages of "identification of strategic options; the assessment of such options, and recommendations for their implementation".
For example, students could consider focusing on any the following:
• Strategic Decision Making - how far can the current organisational environment and framework continue?
• Three Dimensional Strategic Analysis - Financial Strength, Relative Market Share, Relative Market Strength, future trends and contingent action plan
• Sustaining Competitive Advantage - How well placed is TOTTO to sustain a long term corporate competitive advantage - consider for instance the emergence of many other firms and the new technological trends affecting the industry, among other trends and drivers.
The identification of strategic options may include some specific tools explained in the lectures/seminars. To assess the strategic options students might want to use the SAFe framework - Suitability, Acceptability and Feasibility to consider the options open to TOTTO
Attachment:- Totto coursework brief.rar