Evaluate the generational age groups

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Reference no: EM133649124

Perceptual Marketing

Evaluate the differences between the generational age groups and how marketing to them would need to be different.

1. Find three examples of commercials that market speci?cally to one age group over another. Make sure to explain the three commercials and how each one applies to the targeted generation. Use YouTube or the companies' websites to reference where you got the commercials and information.

2. Once you have completed part one, look at the positioning of the products in the market. How would you propose the company position or reposition the products in the market to attract a new or different generation?

Please note you are required to show your math work, provide charts, graphs, and explanation for all of your answers to demonstrate your understanding of the concepts. For further information on how to do the problems, please reference the examples utilized in the textbook. if additional assistantie should be required, please contact your instructor via email.

Reference no: EM133649124

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