Evaluate the four utilities of customer value for the brand

Assignment Help Marketing Management

Reference no: EM133649134

Assignment:

Prior to beginning work on this discussion forum,

Read

Principles of Marketing

Watch

Segment 2: Market Research of the Marketing, Research and Segmentation video-

Here's the scenario: A new 5-week Marketing Manager internship has opened up at each of the organizations listed below. Based on your past accomplishments (and that awesome business card), they all want you. The internship involves researching your employer's current marketing efforts and then creating a marketing plan for a new product or service that you dream up. So the question is "Who would you choose to work for and why? I choose Bank of America

The List

Your choices span many categories as well as marketing approaches. Website links are provided so you can learn more before making a decision. You will be working with this brand throughout the course, so choose carefully:

Uber
Budweiser
Bank of America
H&M
Subaru
Under Armour
Taco Bell

Instructions:

In your discussion post include the information below:

Include the brand you have selected from the list above to do a marketing internship.
Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP).
Using your textbook, define what constitutes a USP .
How would you describe your brand's USP?
How is USP reflected in your chosen tweet?

Analyze the three main aspects of Kotler's Marketing 3.0 proposition for your brand:

Customers' demand for engagement and collaboration
The globalization paradox
The drive for self-actualization

Be sure to use subject headers for each of the questions asked.

Reference no: EM133649134

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