Evaluate the export readiness to enter a foreign market

Assignment Help Business Law and Ethics

Reference no: EM133613284

Question: Fruit Harmony International is pleased to submit this proposal to team up with Lassonde Industries Inc. and bring Apple&Eve's fruit drinks and fruit juices for export in Sweden. As we go on board on this endeavor, we believe that our partnership with Lassonde Industries Inc. will be mutually beneficial and contribute to the continued success of both our organizations.

Our Objectives

• Evaluate the export readiness to enter a foreign market
• Identify an existing product to be exported
• Identify a country where the product can be exported to
• Determine an international marketing strategy for Lassonde to "win" in international setting

OUR PROPOSAL

We are delighted to introduce in the global market, expand the marketing capabilities of Apple&Eve ready-to-drink fruit juices and drinks to Europe, specifically to Sweden.
Apple&Eve is a premium fruit juice that combines the crispness of apples with the sweetness of ripe pears. It is a natural and healthy choice, containing no artificial additives, preservatives, or sweeteners. Apple&Eve is celebrated for its exceptional taste and nutritional value, making it a favorite among health-conscious consumers.

Key Features:
? 100% natural fruit juice
? No added sugars or preservatives
? Rich in vitamins and antioxidants
? Refreshing and delicious taste
? Sustainable sourcing of fruits
We have chosen Sweden as our target market for several compelling reasons:
Sweden boasts a health-conscious consumer base that prioritizes natural and organic products, aligning perfectly with our values and product offerings. The Swedish market has shown a consistent demand for high-quality fruit juices with a preference for products that are free from artificial additives.
Additionally, Sweden's strong economy and purchasing power make it an attractive market for premium products like Apple&Eve. The country's strategic location in Northern Europe also offers a gateway to neighboring markets.
The market research we have conducted indicates a significant growth potential for Apple&Eve in Sweden. We believe that our product will resonate with Swedish consumers, and we are committed to tailoring our marketing and distribution strategies to meet the unique demands of this market.
This highlighted the interest of us exploring this country and initiate a comprehensive study of Lassonde's export readiness and at the same time export marketing opportunities outside of North America.
Our research will include the following areas:
• opportunity of the product to be exported
• features and benefits of the product to be sold
• scope and challenges of international marketing
• dynamics in assessing global market
• global marketing management

QUALIFICATIONS
Fruit Harmony International offers a diverse range of fruit-based products, including juices, jams, and fruit preserves. Our commitment to using high-quality, sustainably sourced fruits sets us apart in the industry. Apple&Eve, our flagship product, embodies our dedication to creating delicious and nutritious options for consumers.
• Company's background
Fruit Harmony International is a dynamic and innovative company dedicated to the production and distribution of high-quality fruit-based products. Our commitment to excellence in product quality and sustainability has been the cornerstone of our success. As a company, we have consistently pushed boundaries to bring innovative and delicious fruit-based products to consumers worldwide.
• Financial Status
Fruit Harmony International takes pride in its robust financial health, with a consistent upward trajectory in terms of revenue and profitability. Our net profit margin stands at an impressive 12%, a testament to our strong financial management and strategic decision-making. We maintain a solid financial foundation that ensures stability and growth
• Current Export Operations
Fruit Harmony International has an established presence in international markets. Currently, we export our products to several countries, with a significant focus on North America. Our export operations have been characterized by strong partnerships, efficient logistics, and a deep understanding of local market dynamics.

Reference no: EM133613284

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