Evaluate the effectiveness of your promotion

Assignment Help Other Subject

Reference no: EM131734322

PURPOSE

Assessment Task is designed for you to reflect and report on the process and quality of the marketing activity designed for your target market using digital technologies.

ASSESSMENT TASK

Scenario

You have just commenced working at eSpa. A salon based at Stone's Corner in the suburb of Greenslopes in Brisbane. eSpa salon has replaced an existing salon and now offers a choice of spa treatments, facials, eye treatments, nail services, makeup, tanning and waxing. Further information about the salon can be found in the business plan located here: eSpa Homepage

You are enthusiastic and looking for ways to build your clientele. Tuesdays and Wednesdays always seem quiet in the salon and the weekends are very busy. You are keen to pamper the existing clientele (mainly women aged 55+), but you also want to attract new customers. You are acutely aware that when you attract new customers, you need to create satisfaction for the customer as well as cash flow for the salon. The goal would be to create long-term customer relationships where you and the customer both win with value enhanced, satisfying exchanges.

Over the years, the area that the salon is located, has seen changes in demographics and cultural growth. Based on the information you find when researching the surrounding area, you narrow down and concentrate your efforts of marketing your products and services to a targeted market.

You can research the area and its demographics by clicking here: Australian Bureau of Statistics data for Greenslopes/Stones Corner

The growth and change in the community has seen an increase in portable communication devices such as smartphones, tablets and laptops. This has boosted the ability to be contacted or make contact anywhere and anytime. Traditional methods of reaching out to people with letters and print media are costly and time delayed. Hence the marketing objectives in the eSpa business plan are centered on digital engagement strategies for your target market.

A part of promoting your salon's products and services will include knowledge of the importance of keeping abreast of your competitor's activities. You are aware of at least 2 salons in the vicinity of Stone's corner and Greenslopes that are offering very similar products and services to your salon. It's now that you start formulating ideas and ways to market your products and services differently to them and promote your salon's unique selling proposition.

Assessment Task: Reflection

Now that you have researched, analyzed, planned and created a marketing activity for manicures and pedicures, consider the journey your customers have taken. The ideal scenario would resemble this:

Receive a promotional email > book an appointment > receive service > potentially purchase additional product/service > rebook and tell their friends!

a. Create an ‘after service questionnaire' (10 questions) that you email or ask the client to complete in the salon. The questionnaire needs to be designed to gauge the customer's reaction to the mail chimp promotion as well as identify future opportunities for change or improvement. The questionnaire must be ethically and culturally appropriate and align with customer and industry expectations.

b. Collate the data from client responses to identify the effectiveness of the marketing strategy. Display it in a table that is presentable for briefing appropriate personnel.

c. Describe what other methods you could use to evaluate the effectiveness of your promotion?

d. As this was your first attempt at marketing, you identified performance gaps that need corrective action if you are to conduct this promotion again in the near future.

i. Describe an identified performance gap and how you could improve it.
ii. How could you encourage other relevant people to propose ways of improving the marketing performance?

e. List 2 other ways you could plan and implement marketing strategies to promote products and services using digital technologies. Explain the costs and benefits for these strategies.

f. In your own words, draw your own conclusion to explain how relevant the marketing concept was.

Reference no: EM131734322

Questions Cloud

Discuss how may all just be an illusion that gatsby portrays : plays a significant role in advancing the story is because of a scene that took place upon Nick's departure from his cousin's house

Define appropriate interlease and reversion discount rate : The buildings in a certain warehouse market are characterized by net cash flow projections like the one shown in the following table, based on net leases.

Compute the balance in the stock investment account : James (investor) Corporation acquires 35% of the common shares of Heck (investee) Company for $300,00, Compute the balance in the stock investment account

Direct sectors of the economy such as health care : Do you think central planners can direct sectors of the economy such as health care, energy, and education more efficiently than markets? Explain your response.

Evaluate the effectiveness of your promotion : Describe what other methods you could use to evaluate the effectiveness of your promotion - Describe an identified performance gap

Is charles blows approach micro or macro : Explore how the social phenomena discussed in the article may or may not contribute to human suffering and or social disorganization .

Describing pro-cyclical and counter-cyclical : Can you assist with a laymen's answer in describing pro-cyclical and counter-cyclical in the Economics world. Expand upon "weak" pro-cyclical.

What are the features that make os different : Why are there so many versions of OS? What are the features that make them different? Explain the pros and cons of each.

What is the annual growth rate in operating cash flows : If the 10% cap rate represents a fair market value for each property, then which property is the more risky investment (and how do you know)?

Reviews

len1734322

11/23/2017 2:05:43 AM

Has the learner submitted a completed and signed Authentication Statement? ? Yes ? No Has reasonable adjustment been made by the assessor in assessing the learner’s competency in respect of this Assessment Task? ? Yes ? No If Yes, the assessor must specify the arrangements of the reasonable adjustment. Name of assessor Signature of assessor Date of assessment Overall Result for this Assessment Task Satisfactory ? Not Satisfactory ? More Evidence Required (MER) ? If resubmission is required, provide date If resubmission is required, specify requirements Insert as required: E.g. The following specific parts of the Assessment Task must be resubmitted. or E.g. The complete Assessment Task is to be resubmitted.

11/23/2017 2:05:36 AM

When you submit an assessment task you MUST declare that the work is your own. The date of submission of your work will be considered as the date on which a completed authentication statement is completed with your assessment task. If you do not complete an authentication statement with your assessment task, your work will not be marked. 3 a Created a questionnaire, that is culturally and ethically appropriate, to gauge the customer’s reaction to the promotion as well as identify future opportunities for change or improvement? 3 b Collated the data from client responses to identify the effectiveness of the marketing strategy. Displayed data in a table that is presentable for briefing appropriate personnel. 3c Described other methods that could be used to evaluate the effectiveness of the promotion? 3d identified performance gaps that need corrective action, suggested improvements and described ways in which others may be encouraged to propose ways of improving the marketing performance?

Write a Review

Required(*) Message

User Account

All Pages