Reference no: EM132208112

Question: Media Message

Marshall County, Indiana, faces challenges in delivering quality health and human services particularly in its rural areas. The Health and Human Services Agency (HHSA) of Marshall County is launching a campaign to increase quality services to the underserved in the community. However, the agency is not able to meet the campaign's objective due to financial constraints and as such seeks financial assistance from the public in form of donations. The money will be used in the purchase of a mobile screening bus that can travel to rural areas of the county and reach underserved individuals and families. By helping our agency through your financial contribution, you will be assisting thousands of individuals in Marshall County in receiving quality health and human services. Please find details on how to donate on our website.

Principles and Strategies used to Develop Message

Effective messaging involves careful consideration of the campaign's purpose, goals and audience (Saulnier, 2014). In developing my media message, I made sure that it was clear in addressing the problem at hand, that is, underserved individuals and families in my community in matters of health and human services, and the solution to the problem which is the purchase of a mobile screening bus capable of traversing rural areas of the county. I also made sure my message was compelling. A compelling media message addresses the reasons why the target audience should care about the main theme passed across in a particular message (Perloff, 2017). Making the media message concise is vital. One needs to get his or her point across with a minimum of words (Saulnier, 2014).

Justification of how Media Message is Ethical

The media message above meets ethical standards due to the following reasons. Firstly, it considers the impact of undertaking a particular course of action. It is important to let the audience know how their contribution to a given campaign will lead to social change (Roberts, 2012). Secondly the media message clearly outlines how the money obtained through donations will be used. Accountability is an essential value when relaying media messages (Roberts, 2012).

Project: Respond to media message above by addressing each of the following about the media message:

• Evaluate the effectiveness of the media message based on your level of involvement.

• Explain whether your involvement was high or low and whether you would donate money based on the message.

• Evaluate the ethics of the message, and explain your reasoning, referencing the guidelines on which you base your judgment.

• Suggest ways to improve the media message and explain your thinking.