Evaluate the effectiveness of pretest advertisements

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1. Evaluate the effectiveness of pretest advertisements and if this is a practice a small inventor or entrepreneur can leverage.

2. Based on your supported position, identify an alternative.

3. Think of a great product you have used. Identify the product and the main usage(s) of the product.

4. Establish the case for testing this product using a field or lab approach along with the expected benefits of your action.

Reference no: EM13893475

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