Evaluate the effectiveness of its communication efforts

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Reference no: EM132256448

You are hiring a research consulting company to help a client evaluate the effectiveness of its communication efforts. One of the consultants recomments using focus groups to evaluate their effectiveness. Another consultant says that focus groups arent very effective for camping evaluation and recommencement other measures. Which viewpoint do you believe is most insightful? For campaign evaluation purposes, is qualitative or quanititvie research used more often?

Reference no: EM132256448

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