Evaluate the effectiveness of a marketing plan

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Reference no: EM133259422

1. Identify how to evaluate the effectiveness of a marketing plan. Keep in mind that it is needed to collect data on the target market and the competition.

  1. Identify two specific quantitative data-collection tools and explain, in two to three paragraphs, how they can help to evaluate the marketing plan. Quantitative data comes in the form of numbers.
  2. Identify two specific qualitative data-collection tools and explain, in two to three paragraphs, how they can help to evaluate the marketing plan. Qualitative data comes in the form of words and sentences.
  3. CITE SOURCES

Reference no: EM133259422

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