Reference no: EM132260068

In this module students will develop their understanding of

1. The fundamental concepts of marking

2. Descriptive, analytical and decision-marking skills to be used in a marketing context

3. Branding and its significance to the marketing process

4. How companies can create positive brand images and encourage brand loyalty

The context covered will include:

1. Apply relevant theories to a leading brand

2. Evaluate the effectiveness of a leading brand and subsequently, recommend tactics to maintain customer loyalty.

3. Select and analyse appropriate secondary data.

4. Manage individual time effectively and efficiently.

Scenario

You are working for mintel, uk leading marketing company as a trainee marketing coordinator and your manager has asked you to research how an organization of your choice use branding. Choose an international organization and explain how they use branding strategies using a report to present your findings.

As part of your report discuss how an organization uses branding and branding strategies.

1. Introduce your report by identifying relevant theories discussed on this module using the points below as reference.(200 words)

Definition of branding

Brand identify and branding strategy

Brand positioning

Brand image vs the brand identity

Brand loyalty

Brand awareness

2. Explain the benefits and drawbacks for using branding(250 words)

3. Review how your chosen organization use secondary research can be used to be successful.(300 words)

4. Evaluate branding tactics used in order to improve customer loyalty(250 words)

5. Conclude your report by marking some recommendations on how your organization can use branding to be successful in future.