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TWO-ONE 60 – 69 The assignment has relevant content which meets all criteria set in the assessment booklet. Clear evidence of independent inquiry and critical judgment in selecting, ordering, analyzing and synthesizing. Has read the immediately relevant literature and to a great extent beyond. Has successfully linked the three module topics together. TWO-TWO 50 – 59 THIRD 40 – 49 MARGINAL FAIL 35 – 39 Some appropriate theory plus an attempt at analysis but with basic linkage between theory and analysis. Has read the immediately relevant literature and beyond. Some attempt at bringing the three modules together has been made. Makes only a basic attempt to answer the questions. Lacks focus and only a weak attempt at analysis. Has read some of the immediately relevant literature. Lacks synthesis between the discreet topic areas. Fails to understand the basic requirements of the questions. Essentially descriptive work showing only limited understanding and application of ideas. Little evidence of having read the immediately relevant literature. No evidence that relevant subject knowledge has been understood. Little attempt at analysis.

Marking Criteria Assessment Criteria for Undergraduate Integrated Assessment level 2 FIRST 70 - 100 The output is well structured and communicated. It is coherent and shows an excellent level of analysis and evaluation with clear signs of originality and insight. Has read and synthesized extensively beyond the immediately relevant reading. The final report is well laid out and successfully brings together all of three of the individual modules.

Criteria for Assessment This table details the weightings of the five criteria by which your work will be assessed. Criteria Proportion of overall module mark 1. Content (and Learning Outcomes) 25% 2. Knowledge and understanding/application of theory 50% 3. Evidence of reading, use of resources and research 15% 4. Accurate citations and referencing 5% 5. Presentation, grammar and spelling 5% Total 100%

Your word count includes in text citations but not the final references or appendices. If you are more than 10% over or under the word count limit you may lose marks as a 10% penalty applies. The contents of your References and Appendices are not normally given a specific mark (though they may contribute to your overall mark, as detailed in the assessment criteria). We therefore recommend that you only use Appendices for supporting material and not for the substantive part of your work.

• Short deferrals (extensions) of up to three calendar weeks can only be given for genuine "force majeure" and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure to keep a back-up file, are not valid reasons. The short deferral must be applied for on or before the submission date. You can apply for a short deferral by submitting an Examination/ Coursework Deferral Application Form. Application Forms along with the supporting evidence should go to the relevant Student Support Office (WMG03). For a longer delay in submission a student may apply for a long deferral. • Students MUST keep a copy and/or an electronic file of their assignment. • Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

The assignment must be submitted via Turnitin by. You can access the Turnitin link through the module web. • Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Should you submit work on time but fail the assignment, you will be offered a re-sit opportunity but the module mark will be capped at 40%. • All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero. Please note that a non-submission is not the same as a failed submission; a failed submission counts as an attempt whereas an absent mark does not necessarily allow you to re-sit the coursework.

Managing Business 244SAM As part of the management team, you can consider the following when making any strategic decision: • Critically evaluate and examine how Ben & Jerry’s can better manipulate and stretched their resources and capabilities to the benefit of the organization. You can use VRIO framework to evaluate on the different resources and capabilities. • Identify and discuss potential segments and positioning strategies that Ben & Jerry’s can adopt in the next 3 years. • Evaluate and examine the different perspective of corporate social responsibility and the effect it will have on Ben & Jerry’s. What will be the perception of the organization if CSR is done properly?