Evaluate the different types of market research techniques

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Reference no: EM133257657

Question: Understanding marketing research is critical for any organization that wants to find out more about its clients prospects; and figure out how best to increase its clientele and sales base. In the assignment you are requested to;

Define market research and evaluate the different types of market research techniques.

Assess the validity and reliability of market research findings.

Explain two theories of client behavior in terms of individuals and markets.

Reference no: EM133257657

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