Reference no: EM132078013

Question: Group Project Description:

Project Steps

• As a group, identify/list a research question(s) that you are interested in exploring. It should be marketing related. Write out some hypotheses (at least 3 to 4, but no more than 6 or 7) about the research question(s).

• Create a short marketing research survey that examines the research question(s).

• Evaluate the data from respondents who took the survey.

• Determine if the data supports the hypotheses. It doesn't matter if they did support them--only that you correctly assess if they supported them. Include some key numbers and charts that show support for your statements.

Project Report Submission--Create a powerpoint and submit it in Canvas (one submission per team):

• Slide 1--team info (list of names) and written out research question(s) and hypotheses,

• Slide 2--provide review of the survey questions. What was asked, how was it asked--to what extent could the questions have been better (think to the videos/slides on survey question design).

• Slide 3--describe the survey sample demographics (hopefully you collected some demographics so you can describe the age, gender, income, ethnicity, location, education, family, etc of the respondents as a group),

• Slides 4 and 5--present the results of analysis (can be numbers from pivot tables, regressions, correlations, etc., or it could be charts/tables with data summaries), and

• Slides 6--state your conclusions regarding hypotheses support or lack there of and the research questions.

Information related to above question is enclosed below:

Attachment:- DefaultReport.rar