Reference no: EM1391082

Q. Most major corporations, as well as government agencies, have an online presence for organizational and product information, marketing, sales, communication and customer loyalty. Balancing effective marketing, sales and communication with security is a major challenge. An organization's Web site also has a privacy/security policy and uses programs tools designed to protect those who visit the site and put in their information. Explain however, numerous accounts of minor to serious security breaches are reported each year.
Select a major corporation which markets and sells through its Web site and which has experienced a security breach in the past three years.
Write a 5-6 page paper in which you:

1. Explain and evaluate a major corporation's Website in these four areas: (1) product information, (2) corporation's contact information, (3) customization of products for customers and (4) customer information at purchase.

2. Explain and evaluate three (3) of the corporation's Internet marketing strategies and the competitive advantages its Website provides.

3. Find out and evaluate the corporation's privacy / security policy and the corporation's response to the security breach.

4. Recommend and provide rationale for two (2) methods and/or tools to ensure greater security for customers.