Evaluate the concept of extraordinary experience

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Q1 Evaluate the concept of 'extraordinary experience' and discuss how it relates to consumption behaviour. In particular, critique the definition of extraordinary experience and its current relevance. You must use Arnould and Price (1993) and Caru and Cova (2003) as part of your review.

Q2 Evaluate the effectiveness of Protection Motivation Theory in developing social marketing messages. In your review we want you to evaluate the theory and its components, and using examples explain how it can be applied to the development of social marketing campaigns.

Reference no: EM133190260

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