Evaluate the components of the promotional mix

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Working in small teams, imagine that you have been hired by a large pizza chain to develop an integrated marketing communication campaign for a new product, the KidZa Meal, which will consist of a four-inch-diameter pizza, a small drink, and a doll that looks like a traditional Italian pizza chef. The chain is hoping sales of KidZa Meals will drive more families to its dine-in restaurants and increase takeout orders. But the chain is concerned about perceptions that it is targeting children in its advertising or contributing to concerns about childhood obesity rates. What type of campaign would you suggest for this client? As you evaluate the components of the promotional mix, what recommendations would you make regarding the product?

Reference no: EM132840649

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