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Question 1: Describe how the company's key product and brand elements fit the needs of the market for your selected zip code.
Question 2: Evaluate the company's ability to address this market.
What are significant issues the company faces as it tries to differentiate itself and increase market share in this particular business environment?
Explain Segments and Niches and What is the difference between a segment and a niche and How can a market be segmented
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Explain and differentiate between the disease model and positive psychology. Where does each have a role in explaining leadership?
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