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Select a company with a reputation for ethical business practices.Write a 750- to 1,050-word paper in which you complete the following:1.Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.2.Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.Format your paper consistent with APA guidelines.
What branding strategies do you see being used by e-businesses? Give examples.
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Explain Porter's Five Forces Model and how Bill can apply it to analyze his current business and his expansion. Be sure to address each of the 5 forces and explain to Bill what they signify for his UMUC Pizza business.
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