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Assignment:
Select a consumer-products company belonging to the Fortune 500.
In a SWOT Analysis, weakness are internal and negative. List the top 3 weaknesses of Lowe's Company.
Product analyst working in a consulting firm
What are challenges marketers face when creating video content?
Discuss about the Product Category - Earbuds. Analysis for Samsung Galaxy buds. Compare promotional campaigns in terms of behavioral concepts
Explain how the Internet Changed Consumer Behaviour and Has the Internet changed the way consumers think and behave
if direct distribution is so attractive because of the wide reach of the Internet, why have so many dot-com direct distributors failed?
Choose a product, service, organisation or institution that you are interested in working. Define the concepts and processes in Marketing
Choose a product category (e.g., blue jeans), and identify at least three different brands and their respective positioning strategies.
Summarize the article and discuss the author's main points. Relate the theoretical aspects of branding to the article. At a minimum, be sure to include the creative aspects of the brand elements
What is the key issue facing the WestJet company? What digital and social media strategies has the company used thus far? What recommendations do you suggest
Suppliers and intermediaries are important stakeholders in the microenvironment of the business.'
Detail the media plan: What types of digital marketing will be used? Why? Why was it chosen? Explain how it is a good fit for your target market.
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