Evaluate the coffee consumption preferences

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Reference no: EM133501716

Assignment:

Presentation of Data and Analysis:

Describe the key trends, issues and challenges identified, including the potential risks associated with trade in the selected target market, detailed market intelligence and information on competitors.

Outline how the data collected helps to address the research objectives.

Charts and statistical analysis may be presented to show trends, forecasts and estimates.

Product: Robusta Coffee from Philippines to Vancouver Canada.

Research Objectives:

  1. Evaluate the coffee consumption preferences and habits of Canadians consumers.
  2. Identify the types of coffee beans that are currently popular in the Canadian coffee industry.
  3. Determine the potential demand for Kalinga coffee beans among Canadian consumers, including their willingness to pay for Kalinga Robusta coffee beans.
  4. Analyze the competitive landscape of the Canadian coffee industry, including the major players, their market share, and their strategies.
  5. Assess the potential risks and limitations associated with exporting Kalinga Robusta Coffee Bean products to Canada, including legal and regulatory barriers, logistics challenges, and cultural differences.
  6. Examine the economic, political, and social factors that may impact Kalinga's success in the Canadian market, including the country's GDP, government policies, and cultural norms.

Reference no: EM133501716

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