Reference no: EM133164624
Question: Casey Ltd buys and sells low-price jewellery in a chain of small retail outlets in the midlands and the north of the UK.
The company had grown steadily in the 5 years up to 31 March 2017, but the Directors decided at that time that a complete enhancement of the company's brand and improved marketing was needed to allow the company to continue to grow and venture further south.
In the year ended 31 March 2018, a total of £45million was spent on the development of a new company logo, including a complete re branding of all stores, and a further £25million on the marketing of a new range of higher-quality jewellery, which was available to customers from 1 October 2017. The directors consider that this expenditure will bring benefits to the company for at least five years.
Finance for this development (and the continued growth of the company) came mainly from loan capital. There was also a small issue of shares at market value on 1st April 2017.
At 31st March 2017 the market value of each ordinary share was £1.50 per share. The share price stayed at this level for the rest of the financial year, but on the release of the 2018 accounts the market value of each ordinary share fell to £1.25 per share, despite the company reporting higher profit figures.
The financial statements for 2018 and 2017 are summarised below:
Statement of Comprehensive Income for the year ended 31 March
|
|
2018
|
|
|
2017
|
|
|
£m
|
|
|
£m
|
Sales Revenue
|
|
1,142
|
|
|
857
|
Cost of Sales
|
|
297
|
|
|
238
|
Gross Profit
|
|
845
|
|
|
619
|
Otherincome
|
|
3
|
|
|
2
|
|
|
848
|
|
|
621
|
|
|
|
|
|
|
Operating Expenses
|
|
580
|
|
|
390
|
Profit before interest and tax
|
|
268
|
|
|
231
|
Interest payable
|
|
45
|
|
|
31
|
Profit before tax
|
|
223
|
|
|
200
|
Taxation
|
|
67
|
|
|
60
|
Profit after tax
|
|
156
|
|
|
140
|
Statement of Financial Position at 31 March
|
|
2018
|
|
|
2017
|
|
£m
|
£m
|
|
£m
|
£m
|
Non-current assets
|
|
|
|
|
|
Property plant and equipment
|
|
1,023
|
|
|
776
|
Investments
|
|
30
|
|
|
20
|
|
|
|
|
|
|
Current assets
|
|
|
|
|
|
Inventories
|
114
|
|
|
80
|
|
Trade receivables
|
105
|
|
|
71
|
|
Cash at bank and in hand
|
1
|
|
|
14
|
|
|
|
220
|
|
|
165
|
Total assets
|
|
1,273
|
|
|
961
|
|
|
|
|
|
|
Equity
|
|
|
|
|
|
Ordinary share capital (50 p shares)
|
|
255
|
|
|
240
|
Share premium account
|
|
119
|
|
|
108
|
Retained Earnings
|
|
182
|
|
|
151
|
|
|
556
|
|
|
499
|
Non-current liabilities
|
|
|
|
|
|
Long-term loans
|
|
520
|
|
|
330
|
|
|
|
|
|
|
Current liabilities
|
|
|
|
|
|
Bank overdraft
|
16
|
|
|
0
|
|
Trade payables
|
64
|
|
|
31
|
|
Interest payable
|
10
|
|
|
6
|
|
Taxation payable
|
67
|
|
|
60
|
|
Long-term loans
|
40
|
|
|
35
|
|
|
|
197
|
|
|
132
|
Total equity and liabilities
|
|
1,273
|
|
|
961
|
Required:
(a) Identify and calculate 10 key accounting ratios that best illustrate the financial performance and financial position of Casey Ltd for the years ended 31st March 2018 and 31 March 2017.
(b) Evaluate the change in financial performance and position of the company between these two years.