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Boycott Ltd. is one of the largest insurance companies in Europe. It has enjoyed growth of more than 15% over the last 10 years. The company has used a series of company acquisitions to broaden its type of insurance offerings and has also grown internally to meet the expanding needs of its service market. It currently mainly sells various forms of insurance in the health and life insurance industries.
Problem 1: Boycott Ltd. is looking to develop a Balanced Scorecard that can be used to monitor and manage the performance of the customer call centre. To assist in this process, discuss two objectives and one related performance measure for each objective that can be used to evaluate the call centre's performance in respect to both the internal business processes and customer perspectives of the Balanced Scorecard. [NB your answer must relate to the call centre and you must discuss the objectives and measures, NOT just list them]
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