Evaluate the brands in terms of the analyses

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Reference no: EM132233183

Question: To prepare for this Discussion:

1. Using the websites of the companies you selected in Discussion 1, identify each company's brand for a similar or competing product in the country or countries you selected. Evaluate the brands in terms of the analyses described in Chapter 7 of your course text.

2. An analysis of how each brand is positioned in the country, including:

• The brand message used to reach its target market

• The similarities and differences in the way the brands are positioned

• The ability of the companies to leverage their global brand power

3. An analysis of the brand structures used by each company, including:

• Which of the brand structures do the companies use: corporate-dominate, product-dominant, or hybrid structure? Did both companies use the same structure or did they use different ones?

• How is each company's brand structure shaped by its firm-based characteristics, product-market characteristics, and underlying market dynamics?

4. A conclusion that summarizes which of the two brands you find adds the most in terms of value to the corporation. Be sure to provide a rationale to support your answer.

Minimum 3 paragraphs in APA format.

Reference no: EM132233183

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