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Evaluate the brands among the different companies

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Identify a relatively new product category (such as e-readers). Then, evaluate the brands among the different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio. In the context of this company, analyze the use of single branding, family branding, and brand extension. On the basis of your analysis, create a 2- to 3-page report in a Microsoft Word document. On a separate page, cite any sources using the APA format. Second Assignment. 

Reference no: EM13329382

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