Evaluate the benefits of AI for marketing domain

Assignment Help Operation Research

Reference no: EM133115247

Research proposal on Artificial intelligence and the impact of the same on the banking institutions for improving their customer insights, Marketing capabilities and for revenue generation.

Aims and Objectives

This study seeks to investigate the key benefits of integrating AI into the banking sector and mainly the focus of the research is into the benefits that the banking sector can attain from the same.

Research Questions

What are the ways the banking can be modernized to meet the interests of the customers and for improving the quality for the life of the people in general?

To what extent and which processes in the banking sector can be automated using AI and thereby can add benefit to the Organization?

What type of data collection is possible with the usage of the Artificial intelligence and how good this data can be analyzed for the banking requirements?

How AI can reduce costs in the banking, increase security and how good can contribute towards regulatory compliance

Specific Objectives

To evaluate the benefits of AI for marketing domain

To estimate and evaluate the benefits of AI for banking service revenue generation needs

To estimate the benefits of the AI for enhancing the trust and reliance of the customer in the banking services
Title: (the title of your research project)

Introduction

Background

Motivation

Research Aim(s)

Research Question(s)

Research Objectives

You can use the following transitional paragraph to announce the plan of your research proposal:

"In other to achieve the above declined objectives, we will critically review the literature in section 2, followed by a presentation of our adopted methodology in section 3. Ethical considerations and procedures will be discussed in section 4, the time scale for our work will be provided in section 5, while section 6 will describe the needed resources and finally section 7 will list the references used in the project."

Literature Review

As discussed in class a complete review of the past literature on your topic.
Start with broad area of interest if research problem is not known and narrow down
Focused around the research problem
What is already known in the area?
What is not known or what are the gaps in the existing body of knowledge?
What questions have remained unanswered?
Are there any areas of professional conflict?
What theories have been put forward relevant to the area of research?
What suggestions have been made for further research?
What research strategies have been employed by others undertaking similar research?
Methodology

Research Design
The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem; it constitutes the blueprint for the collection, measurement, and analysis of data. Note that your research problem determines the type of design you can use, not the other way around. You can choose from list below depending on the objectives of your study:
Action Research Design
Case Study Design
Causal Design
Cohort Design
Cross-Sectional Design
Descriptive Design
Experimental Design
Exploratory Design
Historical Design
Longitudinal Design
Observational Design
Philosophical Design
Sequential Design
Data collection procedure
Should provide detailed information about the following aspects of the study:
Who will constitute the study population?
How will the study population be identified?
Will a sample or the whole population be selected?
If a sample is selected, how will it be contacted?
How will consent be sought?
What method of data collection will be used and why?
In the case of a questionnaire, where will the responses be returned?
How should respondents contact you if they have queries?
All choices here should be justified and supported by literature, which you reviewed in the previous section 2.

Data Analysis
Describe what you will do with the collected data in order to meet your research objective.
This may typically include:
Descriptive statistics, (univariate and Bivariate), (quantitative and qualitative variables)
Correlation and chi-square tests
Regression modelling (for prediction or prescription)

Ethical considerations and procedures
Describe how:
you will get research participants consents (absence of coercion)
you will ensure anonymity of research participants
you will ensure confidentiality of any and all sensitive information collected from study participants
your covering letter will ensure all of the above

Attachment:- Proposal Template.rar

Reference no: EM133115247

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