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Assignment - Understand the concepts and process of Marketing.
Be able to use the concept of segmentation, targeting and positioning
Understand the concepts and process of Marketing.
Task:
Evaluate the benefits and costs of marketing orientation for a selected organization
To achieve a pass you must,
- Choose any popular and successful Omani company to apply the tasks 1 and 2.
- Explain the core elements of the marketing process with reference to the selected company.
- Explain why the above marketing process concepts are so important for a Marketer (selected company).
- Evaluate the benefits derived and costs incurred for the selected organisation in its efforts to be marketing oriented.
Verified Expert
Business organization can develop products based on either product oriented approach or a marketing oriented approach. The marketing oriented approach means organization reacts to what customers want. Here organization makes decision based on customers’ needs and wants rather than what the organization thinks is right for the customers. Generally successful organizations follow market-oriented approach. Market oriented approach bring some benefits and costs to Boosts.
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