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Suppose that you work as a strategy consultant and your client has asked you to evaluate the profitability and attractiveness of the “online newspaper industry”. You want to provide your report by using the Porter’s “Five Forces” framework. In particular, be analytic in:
Describing the Five Forces framework (each of the 5 forces)
Use the Five Forces framework to evaluate the attractiveness of the online newspaper industry in terms of competitiveness and profitability.
Hint: Please be aware that newspapers are two-sided platforms selling advertising and content (especially when they operated offline). Take into account this peculiarity when you characterize the Five Forces for the online newspaper industry.
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