Evaluate the attractiveness of the car industry

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Question - As an entrepreneur, you are planning to start a new company to manufacture cars in Singapore.

(a) Use Michael Porter's Five Forces model to critically evaluate the attractiveness of the car industry for your new start-up firm.

(b) Volvo is well-known for the safety of its cars. Critically evaluate how this positioning influences Volvo's competitive advantage.

Reference no: EM133278968

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