Evaluate the asean market and nonmarket situations

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Failure to conduct a proper market assessment could result in wastage of resources, missed opportunities, poor return on investments and even substantial financial losses which could be detrimental to the future of multinationals expansion in Asia South East Asia (ASEAN) countries. A variety of assessment measures have been developed for multinationals to assess the market and nonmarket forces in ASEAN countries. Evaluate the ASEAN market and nonmarket situations by using any FOUR (4) indexes market assessment tools.

Reference no: EM132901331

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