Evaluate tagline for product from publicly traded

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Reference no: EM132827352

Preparation

Read the articles assigned for this unit. Pay particular attention to Zmuda's 2012 article. In the Capella University Library, research taglines for resources you can use in this discussion.

Discussion

A newly launched product that creates disruptive innovation has a clear-cut and compelling tagline. For example, Apple's tagline is "think different," which clearly appeals to a market that sees itself as creative and innovative, while playing on a similar tagline from the competition (IBM's "Think").

For this discussion, complete the following:

Describe why a tagline is an important part of blue ocean strategy.

Evaluate a tagline for a product from a publicly traded company, in an industry you have not used in the course to date.

Reference no: EM132827352

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