Evaluate social issues in your community

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Reference no: EM133184329

Imagine that you own a pharmacy in your area. One of your competitors launches a "We will not be undersold" campaign, which promises consumers 150 % of any difference between its prices and the advertised prices of other pharmacies.

- Evaluate the social issues in your community as well as the economic culture that is influencing this type of pricing competition.

- Develop and describe a microeconomic model that is responsive to the service demands of your market.

- Based on your conclusions, how would you react to this situation, and with what business strategy would you approach this?

- How might you apply game theory to the creation of your strategy?

Reference no: EM133184329

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