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Evaluate significance of pr within motorsport activity

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Reference no: EM132266712

Assignment - Plan for motorsport promotional video

This assignment assesses the following Learning Outcomes of this module:

1. Evaluate the significance of PR within motorsport activity
2. Be able to utilise both traditional and non-traditional media methods as part of a marketing strategy
3. Formulate a long term marketing strategy

ASSIGNMENT BRIEF

Motorsport is a dynamic sport that relies heavily on video to help to promote itself and its sponsors. The Myerscough College Motorsport Higher Education courses have excellent links with the industry. This assignment requires research into appropriate video promotional methods for the courses.

REQUIRED

Create a plan for a short video (5 minutes +/- 1 min) to promote Myerscough College Motorsport Foundation (FdSc) and Honours (BSc) Degree courses.
In planning the video and its content, consider elements such as:
• raising awareness of the Myerscough College Motorsport courses
• driving traffic to a website/specific destination
• differentiating Myerscough College's Motorsport courses from their competitors
• motivating potential students
• influencing key decision-makers in the motorsport industry

The plan must include:
• scripting including narration / interviews
• storyboarding
• consideration made to continuity
• consideration made to location
• Competition Car Technology & Management & Logistics course options
• workshop elements
• race team elements
• rally team elements

The report must not be a simple statement of recommendations. The report MUST indicate the options considered, the recommendation made and most importantly the reasons for choosing this option against the others. All decisions should be supported by researched and properly referenced facts. The prime purpose of the report is to demonstrate your ability to analyse and make decisions based upon information not your ability to present knowledge.

Assignment - Motorsport sponsorship proposal

This assignment assesses the following Learning Outcomes of this module:

1. Evaluate the significance of PR within motorsport activity
2. Be able to utilise both traditional and non-traditional media methods as part of a marketing strategy
3. Formulate a long term marketing strategy

ASSIGNMENT BRIEF

Motorsport is a dynamic sport that relies heavily on video to help to promote itself and its sponsors. The Myerscough College Motorsport Higher Education courses have excellent links with the industry. This assignment requires research into appropriate video promotional methods for the courses.

REQUIRED

Create a plan for a short video (5 minutes +/- 1 min) to promote Myerscough College Motorsport Foundation (FdSc) and Honours (BSc) Degree courses.
In planning the video and its content, consider elements such as:
• raising awareness of the Myerscough College Motorsport courses
• driving traffic to a website/specific destination
• differentiating Myerscough College's Motorsport courses from their competitors
• motivating potential students
• influencing key decision-makers in the motorsport industry

The plan must include:
• scripting including narration / interviews
• storyboarding
• consideration made to continuity
• consideration made to location
• Competition Car Technology & Management & Logistics course options
• workshop elements
• race team elements
• rally team elements

The report must not be a simple statement of recommendations. The report MUST indicate the options considered, the recommendation made and most importantly the reasons for choosing this option against the others. All decisions should be supported by researched and properly referenced facts. The prime purpose of the report is to demonstrate your ability to analyse and make decisions based upon information not your ability to present knowledge.

Attachment:- Motorsport Public Relations.rar

Verified Expert

This assignment has two parts. In first part, amount of sponsorship required for F1 race event in the UK (British Grand Prix) has been evaluated. In this contexts, four factors are researched which are: Cost in promotion, Cost of track, Cost of cars, Cost of medical arrangement. The entire research has been done on British Grand Prix, and hence a small context of British Grand Prix is provided first. In the second part, proposal is given based on the research of the first one.

Reference no: EM132266712

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inf2266712

8/31/2019 3:00:23 AM

A very talented writer has prepared my work. I am thankful to the writer that he followed all my comments. I got the work on time and Must say that I will use your services again in future.

len2266712

3/26/2019 4:34:55 AM

Pass 40-49.9% Some degree of irrelevance to the title and learning outcomes. Superficial consideration of the issues. Relevance to practice tends towards superficiality and is largely implicit. Basic understanding of a limited range of theoretical and practice related material. Little appreciation of its significance. Largely descriptive or narrative in style with limited evidence of analytical ability and/or independent thinking. Conclusions are not always clear or logical. Wholly uncritical and conforming to standard views. Conclusions are not always clear or logical.

len2266712

3/26/2019 4:34:50 AM

Merit 60-69.9% Generally addresses the title and learning outcomes, sometimes addresses irrelevant issues. Relevance to practice is effectively addressed but may be implicit in places. Ample knowledge of a fair range of relevant theoretical and practice related material with. Intermittent evidence of an appreciation of its significance. Average 50-59.9% Generally addresses the title and learning outcomes, sometimes addresses irrelevant issues. Demonstrates the ability to consider issues effectively, although does not always do so. Relevance to practice is addressed, but may be implicit in places. Adequate knowledge of a limited range of relevant theoretical and practice related material with intermittent evidence of an appreciation of its significance.

len2266712

3/26/2019 4:34:42 AM

Classifi- cation Grade Relevance Knowledge Distinction 70-100% Directly relevant to the title and learning outcomes. Able to address the implications, assumptions and nuances of the title. Relevance to practice is thoroughly and explicitly addressed. Makes effective use of a comprehensive range of theory and practice knowledge. Is able to manipulate and transfer some material to demonstrate a grasp of some of the themes, questions and issues in both theory and practice.

len2266712

3/26/2019 4:34:33 AM

ASSESSMENT GUIDANCE • Do not make any assumptions with regard to the reader’s knowledge or experience. • Charts, photos and drawings greatly add to reader understanding. • Stick to the word count target. • Assignments will be electronically analysed for plagiarism and resubmission • There should be approximately one reference per 100 words WORD COUNT 1600 words (+/- 10%) excluding the reference list, tables and appendices. Please state the word count on the last page of your assignment. Please see grading criteria for further information.

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